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COMMUNITY MEETING
LOYALTY & CX - DUBAI 23/04/26
In April, Dubai will host the third annual meeting of the S350 Loyalty & CX Club, bringing together the international professional community for one of the most anticipated events of the year. The meeting will culminate in the winners’ ceremony of The Global Loyalty & CX Awards, recognizing the most outstanding projects in loyalty marketing, CRM, and customer experience from around the world.

The Global Loyalty & CX Awards is a truly international competition, uniting projects and solutions from multiple countries and regions. Participation in the awards reflects the diversity of markets, business models, and customer expectations, while creating a unique platform for cross-border comparison, learning, and exchange of best practices. The ceremony in Dubai will highlight how innovation in customer experience and loyalty transcends geography, industry, and scale.

The program of the meeting will include a curated business agenda followed by a formal awards ceremony.

As part of the business sessions, shortlisted nominees and award winners will present their cases, strategic approaches, and technology-driven solutions, offering insights into how leading organizations across different countries are addressing shared customer challenges in locally relevant ways.
The highlight of the evening will be The Global Loyalty & CX Awards winners’ ceremony, during which the most impactful international projects and teams will be honored with commemorative trophies and diplomas.

The Dubai meeting will reaffirm the city’s role as a global crossroads for innovation and business dialogue, strengthening international collaboration within the S350 Loyalty & CX Club and reinforcing the global community shaping the future of customer experience and loyalty marketing.
  • 6
    keynotes
    Loyalty marketing, Customer eXperience and Employee eXperience experts
  • 3
    hours
    Of insights from market experts, presenting different countries and regions
  • 100+
    attendees
    C-Level and V-Level executives from Middle East, Asia, Africa, Europe and USA
Advantages of Participation
Don't miss an opportunity to:
  • Explore Critical Industry Trends
    Dive deep into the most pressing topics shaping the Loyalty marketing and Customer eXperience landscapes, ensuring your participation delivers unparalleled value.
  • Gain Exclusive Insights
    Learn from industry-leading brands that lead in Loyalty Marketing, Customer eXperience, Employee Experience, setting the standard for excellence.
  • Consult with Industry Leaders
    Get direct access to experts and receive personalized answers to your most challenging questions in a collaborative environment.
  • Engage in Dynamic Learning
    Immerse yourself in high-impact keynote sessions, expert-led panels, and compelling live case studies that promise to inspire and inform.
  • Expand Your Professional Network
    Forge meaningful connections and enhance peer-to-peer learning with an expansive audience, broadening your horizons and opportunities.
  • Equip Yourself for Success
    Depart event armed with actionable strategies to enhance your loyalty and customer experience initiatives, driving real results.
Invited Presenters
  • Andrey GUBANOV
    Head of Client & Loyalty Department @ beeline (Russia)
  • Ladislau BATALHA
    Founder @ LAB Experience (UAE)
  • Jephin MATHEW, CCXP
    Board Member @ TenorFlow (UAE)
  • Vlad TREVES
    Founder @ Spectrum350 (UAE)
  • Nizar AL QABBANI
    Head of Loyalty @ myAlfred.com (UAE)
  • Vlad SHALAEV
    CEO & Partner @ Accelera (Russia)
  • Mr Incognito
    If you're interested to become event presenter, please drop us a line at: speaker@spectrum350.org
Event Agenda
23 April 2026, Thursday
~ Agenda is tentative and subjective to change ~
10:00 – 10:30
10:00 – 10:30
Registration. Welcome coffee. Networking
10:30 – 10:55
10:30 – 10:55
Presentation #1
bullet points
name, position @ company
10:55 – 11:20
10:55 – 11:20
Presentation #2
bullet points
name, position @ company
11:20 – 11:45
11:20 – 11:45
Presentation #3
bullet points
name, position @ company
11:45 – 12:10
11:45 – 12:10
Presentation #4
bullet points
name, position @ company
12:10 – 12:35
12:10 – 12:35
Presentation #5
bullet points
name, position @ company
12:35 – 13:00
12:35 – 13:00
Presentation #6
bullet points
name, position @ company
13:10 – 14:20
13:10 – 14:20
The Global Loyalty & CX Awards 2026 Winners Ceremony
14:20 – 15:00
14:20 – 15:00
Photo session. Cocktail reception. Networking.
Pre-Registration
Participation is FREE | OBLIGATORY REGISTRATION
Title
Company Type / Industry
Participation Type
You may give up to 3 topics to be discussed on event. The ones that will be most named, will be included into event agenda.
Do you have a have any business case you would like to solve on event with an expert team?
You may offer any person / expert you would like to listen on event and we will invite guests who will be most often named
Would you like to nominate your loyalty or cx initiative to The Global Loyalty & CX Awards 2026?
Entry deadline for this year competition is April, 09 2026
Spectrum350 Community Membership
Sending this form you agree to our Terms and Conditions
WHO IS

  • Accelera (Russia)
  • Al Tayer Insignia (UAE)
  • Alraedah Finance (KSA)
  • beeline (Russia)
ALREADY

  • Dineropay (KSA)
  • EXPRO (KSA)
  • Global Diplomacy Institute (KSA)
ONBOARD

  • Kassim Legal (Jordan)
  • Lab Experience (UAE)
  • Loyalty Jar (UAE)
  • myAlfred.com (UAE)
(updated 27.01.26)

  • Novus Loyalty (India)
  • S350 Consulting (UAE)
  • TenorFlow (UAE)
Club event - Dubai / April 2025
Partnership and Sponsorship Advantages
  • -1-
    Building Trust
    Companies have a limited number of opportunities to establish trusting relationships with current and potential clients. Participating in industry events can accelerate this process. Attending our event will open up numerous unique opportunities for you, but sponsoring the event will help you stand out from the crowd of competitors and connect with the audience.
  • -2-
    Targeted Marketing
    Our event will gather in Dubai a unique professional audience. As the event organizer, we will do everything possible to ensure you gain maximum benefit from your participation by providing access to your potential clients.
  • -3-
    Lead Generation
    Most attendees at the event possess a wide network of professional contacts with similar interests. Sponsoring the event is an opportunity to showcase your product or service directly to the participants, as well as a chance to be recommended to their contacts.
  • -4-
    Media Exposure
    Our event supports a wide range of traditional and digital media partners, which will help disseminate information about the event and partners to all interested parties, ensuring extensive media coverage of the activity.
  • -5-
    Brand Recognition and Acknowledgment
    Placement of your logo on website, invitations, tickets, and in the electronic newsletters of the event organizers will increase awareness of your brand. Sponsoring our event is an opportunity to stand alongside the brightest brands that are keynote presenters of the event and winners of The Global Loyalty & CX Awards competition.
  • -6-
    New Sales and Partnerships
    Our event will provide you with an opportunity to present your product. Consider offering attendees a limited-time offer or special discount for attendees. Participation in the event is a chance to exchange contacts and form business relationships with other sponsors, suppliers, partners, and participants.
  • -7-
    Product Familiarization
    Regardless of how long you’ve been in the market, presenting your product to the audience at the event is an excellent way to "test the waters" before investing in a larger marketing campaign or expanding production. Consider offering trial products to participants in exchange for honest feedback. This will provide you with valuable insights and allow you to make necessary adjustments to your product.
  • -8-
    Contacts
    Access to the list of event participants can be the most valuable asset for a sponsor. We are ready to send your proposal directly to our guests' inboxes. Don’t miss your chance!
Our Valued Partners
For Media Partnership and Sponsorship Options
Testimonials
Event Venue

Marriott Hotel Al Jaddaf
Oud Metha Rd — Al Jaddaf — Dubai
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