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Hall of Fame
The Global Loyalty & CX Awards Winners 2025
  • Best Loyalty Program - Financial Sector
    Project “Games for Not-So-Small Businesses” | Alfa-Bank (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program “Being Together” | Gazprombank Mobile (Russia)
  • Best Loyalty Program – Food Retail
    Loyalty program “Share” | Majid Al Futtaim (UAE)
  • Best Loyalty Program – Oil & Gas
    Loyalty program “YES Rewards” | ENOC (UAE)
  • Best Loyalty Program – Hospitality
    Loyalty program “Bonvoy” | Marriott (Globe)
  • Best Loyalty Program - Leisure, Experience & Entertainment
    Loyalty program “The Yas Island Annual Pass” | Miral Destinations (UAE)
  • Best Co-branded Card of the Year
    “Cashback 1-5-25” Card | beeline & Alfa-Bank (Russia)
  • Best Co-branded Card | Bank – Oil & Gas
    “CBD Yes Rewards” Credit Card | ENOC & Commercial bank of Dubai (UAE)
  • Best Co-branded Card | Bank – Telecom
    “Cashback 1-5-25” Card | beeline & Alfa-Bank (Russia)
  • Best Cashback Card of the Year
    Tabby Visa Card | Tabby (KSA)
  • Best Mobile Loyalty Program
    Loyalty program “Smiles” | e& (UAE)
  • Emotional Connection
    Project “Games for Not-So-Small Businesses” | Alfa-Bank (Russia)
  • Start of the Year in Loyalty Marketing
    Emirates NBD Darna Visa Credit Card | ALDAR & Emirates NBD (UAE)
  • Technology Leader of the Year
    Accelera - Solution for implementing loyalty program processing and gamification | beeline & Accelera (Russia)
  • Gamification of the Year
    The game “Tower” in application and web versions | beeline (Russia)
  • Best CX in Financial Sector
    FAB (UAE)
  • Best CX in Healthcare
    Project “From Transaction to Experience” | Medcare Hospitals & Medical Centres (UAE)
  • Best CX in Telecom
    Mobile App | beeline (Russia)
  • Best CX in Government Services
    AMER (UAE)
  • Best CX Strategy
    Tripster (Russia)
  • Best User eXperience
    Mobile App | beeline (Russia)
  • Best Complaint Handling
    Careem (UAE)
  • CX Innovation of the Year
    Project "Blue AI: The Smart Lifestyle Advisor” (Transforming Customer Experience) | Blue by Al-Futtaim (UAE)
  • CX Start of the Year
    Project “Unified Balance” | beeline (Russia)
  • Customer Journey Map of the Year
    Project “UI/CX redesign of clients’ service & money consumption history (detailing ™)" | beeline (Russia)
  • Loyalty Solution of the Year
    Accelera - Solution for implementing loyalty program processing and gamification | beeline & Accelera (Russia)
  • Vendor of the Year
    Dsquares (Egypt)
  • Software Integrator of the Year
    Accelera - Solution for implementing loyalty program processing and gamification | beeline & Accelera (Russia)
  • Person of the Year in Loyalty Marketing
    Suryaveer Singh | ENOC (UAE)
  • Loyalty Team of the Year
    beeline (Russia)
The Global Loyalty & CX Awards Winners 2024
  • Best Loyalty Program - Financial Sector
    Loyalty program | Arctic Capital (Mauritius)
  • Best Loyalty Program - Telecom Sector
    Loyalty program “Smiles” | e& (UAE)
  • Best Loyalty Program – Food Retail
    Loyalty program “Share” | Majid Al Futtaim (UAE)
  • Best Loyalty Program – Non-food Retail
    Loyalty program “Club Apparel” | Apparel Group (UAE)
  • Best Loyalty Program – Petrol Stations
    Loyalty program “EmCan” | EMARAT (UAE)
  • Best Cobranding Loyalty Program
    Project “Ingo Ecosystem” | Ingosstrakh (Russia)
  • Emotional Connection
    Loyalty program “Yes Rewards” | ENOC (UAE)
  • Best Use of MarCom
    Project “Analytical CRM platform "Communication Center PSB"” | PSB (Russia)
  • Best Loyalty Program Marketing Campaign
    Loyalty program "Soty" | beeline (Russia)
  • Start of the Year
    Loyalty program “EmCan” | EMARAT (UAE)
  • Gamification of the Year
    Project “Gamification stack of products” | beeline (Russia)
  • Best CX in Financial Sector
    Project “Retail Credit Workflow 2.0” | PSB (Russia)
  • Best CX in Healthcare
    Project “From Transaction to Experience” | Medcare Hospitals & Medical Centres (UAE)
  • Best Use of Customer Feedback and Insight
    Project “Feel what they Feel, Hear what they Hear” | Medcare Hospitals & Medical Centres (UAE)
  • CX Innovation of the Year
    Project “Digital Self-Service Office (Video banker)” | PSB (Russia)
  • Loyalty Solution of the Year
    Accelera - Solution for implementing loyalty program processing and gamification | beeline & Accelera (Russia)
  • Person of the Year in Loyalty Marketing
    Paula Thomas (Let’s Talk Loyalty и LoyaltyTV)
  • CX Team of the Year
    Medcare Hospitals & Medical Centres (UAE)
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