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Winners of The Global Loyalty & CX Awards 2026 Announced
Voting for The Global Loyalty & CX Awards 2026 has concluded. The international professional awards recognise achievements in loyalty programmes, customer experience, technology and customer engagement.

The 2026 competition received more than 300 entries from 214 companies. Following the evaluation, winners were determined in 50 categories.
Winners of The Global Loyalty & CX Awards 2026:

Best Loyalty Program – Financial Sector
  • Scotia Puntos | Scotiabank (Uruguay).

Best Loyalty Program – Insurance
  • Renaissance Plus | Renaissance Insurance Group (Russia).

Best Loyalty Program – Telecom Sector
  • Being Together | GPB Mobile (Russia).

Best Loyalty Program – Food Retail
  • Little Treats | Waitrose (UK).

Best Loyalty Program – Ecommerce
  • Loyalty ecosystem | Taobao (China).

Best Loyalty Program – Oil & Gas
  • Waylet | Repsol (Spain).

Best Loyalty Program – Pharmacy
  • MYguardian Rewards | Guardian (Malaysia).

Best Loyalty Program – Trade Malls
  • Linked-payment rewards | CapitaStar (Singapore).

Best Loyalty Program – Travel Sector
  • Norwegian Reward and Widerøe integration | Norwegian (Norway).

Best Loyalty Program – Dining
  • Starbucks Student Club | Starbucks (Turkey).

Best Loyalty Program – B2B
  • Gazprom Bonus | Gazprom Bonus (Russia).

Best Co-branded Card of the Year
  • Tata Neu HDFC Bank Card × Zomato | Tata Neu / HDFC Bank (India).

Best Co-branded Card | Bank – Hospitality
  • Hilton Honors co-branded card | Hilton Honors / INVEX Banco / Mastercard (Mexico).

Best Card Subscription Model of the Year
  • Gazprom Bonus Plus | Gazprombank (Russia).

Best Mobile Loyalty Program
  • Earn with Beeline – The First Telecom Earnings Platform | Beeline (Russia).

Best Co-branded Loyalty Program (2 partners)
  • Rakuten ID × Uber / Uber Eats | Rakuten (Japan).

Best Coalition Loyalty Program (3 and more partners)
  • COMBINA | Continente / Galp / NOS (Portugal).

“Emotional Connection”
  • Beeline Game Portal | Beeline (Russia).

Best Referral Loyalty Program
  • Partner Invite | Starbucks (Turkey).

Best Loyalty Program for Sustainability & Social Impact
  • Star Donation | Starbucks (Turkey).

Best Use of MarCom
  • T Membership communications | SK Telecom (South Korea).

Best Use of Mobile Technologies
  • Milhas na Hora | Smiles / Livelo (Brazil).

Best Loyalty Program Marketing Campaign
  • Beeline Loyalty Platform | Beeline (Russia).

Best Loyalty Program Mobile Application
  • Lidl Punkte | Lidl (Germany).

Technology Leader of the Year
  • Utilising Cashback | Alfa-Bank (Russia).

Best Gamification in Financial Sector
  • Utilising Cashback | Alfa-Bank (Russia).

Best Gamification in Food Retail
  • Shop, Scan, Win | Coles / Flybuys (Australia).

Best Gamification in B2B
  • Alpha-Mania | Alfa-Bank (Russia).

Gamification of the Year
  • Beeline Game Portal | Beeline (Russia).

Best CX in Financial Sector
  • QR payments and collections in the banking app | Produbanco (Ecuador).

Best CX in Healthcare
  • Digital patient journey in the Lbaih app | Hamad Medical Corporation (Qatar).

Best CX in Telecom
  • Customer support and digital-service transformation | Verizon (USA).

Best CX in E-commerce
  • Personalised shopping assistant Pixie | Checkers Sixty60 (South Africa).

Best CX in Oil & Gas
  • ORLEN VITAY × ORLEN Charge customer journey | ORLEN (Poland).

Best CX in Transportation
  • Reimagining Driver Operations Through Digital Innovation | Dubai Taxi Company (UAE).

Best CX in Travel Sector
  • Booking and fare experience powered by Jupiter 5.0 | Kenya Airways (Kenya).

Best CX in Government Services
  • Qiwa Customer Service Transformation | Qiwa (Saudi Arabia).

Best Omni-channel CX
  • Integrated app, online shopping and store pickup | Falabella (Chile).

Best User eXperience
  • Mi Bancolombia mobile app | Bancolombia (Colombia).

Best CX Transformation
  • Aldar CX Transformation | Aldar (UAE).

Best Measurement in CX – for Data-driven CX Performance
  • Contact-centre speech analytics | Kuwait Finance House (Kuwait).

Best Use of Customer Feedback and Insight
  • Accessible travel journey co-designed with customers | Air Canada (Canada).

Best Use of Digital Technologies for CX
  • Digital Salary Advance | GCB Bank (Ghana).

Best Use of AI for CX
  • Virtual assistant ESTA | EastWest Bank (Philippines).

CX Start of the Year
  • Cuenta Joven digital account | Interbank (Peru).

CX Innovation of the Year
  • Simple mobile banking experience | Attijariwafa bank (Morocco).

Personalization of the Year
  • Personalised offers in Le Club Carrefour | Carrefour (France).

Best AI Driven Personalization of the Year
  • CRM AI Sales Engine | Alfa-Bank (Russia).

Best Employee-driven CX
  • Customer Experience Programme | National Bank of Bahrain (Bahrain).

Person of the Year in CX
  • Valentin Kulikov (Russia).

Congratulations!
September, 25 / 2026
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