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The Global Loyalty & CX Awards 2025 announced winners list
The jury board of the International competition in the field of loyalty marketing, CRM and customer experience management - “The Global Loyalty & CX Awards 2025” announced the completion of voting and named this year’s winning projects. The award ceremony took place in Dubai, UAE as part of the annual MENA Loyalty & CX Club meeting.
The list of winners based on the final voting results:

  • Best Loyalty Program in Financial Sector – Project “Games for Not-So-Small Businesses” | Alfa-Bank (Russia).

  • Best Loyalty Program in Telecom Sector – Loyalty program “Being Together” | Gazprombank Mobile (Russia).

  • Best Loyalty Program in Food Retail – Loyalty program “Share” | Majid Al Futtaim (UAE).

  • Best Loyalty Program in Oil & Gas – Loyalty program “YES Rewards” | ENOC (UAE).

  • Best Loyalty Program in Hospitality – Loyalty program “Bonvoy” | Marriott (Globe).

  • Best Loyalty Program in leisure, Experience & Entertainment – Loyalty program “The Yas Island Annual Pass” | Miral Destinations (UAE).

  • Best Co-branded Card of the Year – “Cashback 1-5-25” Card | beeline & Alfa-Bank (Russia).

  • Best Co-branded Card | Bank – Oil & Gas – “CBD Yes Rewards” Credit Card | ENOC & Commercial bank of Dubai (UAE).

  • Best Co-branded Card | Bank – Telecom – “Cashback 1-5-25” Card | beeline & Alfa-Bank (Russia).

  • Best Cashback Card of the Year – Tabby Visa Card | Tabby (KSA).

  • Best Mobile Loyalty Program – Loyalty program “Smiles” | e& (UAE).

  • Emotional Connection – Project “Games for Not-So-Small Businesses” | Alfa-Bank (Russia).

  • Start of the Year in Loyalty Marketing – Emirates NBD Darna Visa Credit Card | ALDAR & Emirates NBD (UAE).

  • Technology Leader of the Year – Accelera - Solution for implementing loyalty program processing and gamification | beeline & Accelera (Russia).

  • Gamification of the Year – The game “Tower” in application and web versions | beeline (Russia).

  • Best CX in Financial Sector – FAB (UAE).

  • Best CX in Healthcare – Project “From Transaction to Experience” | Medcare Hospitals & Medical Centres (UAE).

  • Best CX in Telecom – Mobile App | beeline (Russia).

  • Best CX in Government Services – AMER (UAE).

  • Best CX Strategy - Tripster (Russia)

  • Best User eXperience – Mobile App | beeline (Russia).

  • Best Complaint Handling - Careem (UAE).

  • CX Innovation of the Year – Blue AI: The Smart Lifestyle Advisor” (Transforming Customer Experience) | Blue by Al-Futtaim (UAE).

  • CX Start of the Year – Project “Unified Balance” | beeline (Russia).

  • Customer Journey Map of the Year – Project “UI/CX redesign of clients’ service & money consumption history (detailing ™) | beeline (Russia).

  • Loyalty Solution of the Year – Accelera - Solution for implementing loyalty program processing and gamification | beeline & Accelera (Russia).

  • Vendor of the Year – Dsquares (Egypt).

  • Software Integrator of the Year – Accelera - Solution for implementing loyalty program processing and gamification | beeline & Accelera (Russia).

  • Person of the Year in Loyalty Marketing – Suryaveer Singh | ENOC (UAE).

  • Loyalty Team of the Year – beeline (Russia).


Congratulations!
April, 23 / 2025
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